can data really identify our soul mate? Can the essence of a good relationship be brought down to a numbers game? Can we predict who will match with who? These questions are currently the core of the online dating industry & to date there are no clear conclusions. I came across a few articles this week that deal with this issue.
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I read two conflicting articles this week about which is the best avenue to find a partner online or offline dating. Online dating certainly has its problems, lying, sites lack of integrity, the gap between virtual & reality, inability to identify chemistry until meeting to mention just a few. Offline dating has a longer history and can still be subject to lying but there is no middleman with lack of integrity as in the dating sites, there is no virtual gap & chemistry can usually be identified immediately.
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Online dating FAILS because sites often don’t deliver what their customers need, great matches with potential partners. The gap between virtual & real is a big challenge, but cannot be fixed by tricks of SEO & subterfuge by sites. We are on the threshold of changing times due to technology & this comes down to a challenge to stretch the gray matter & use new creative ways to solve the problems caused by this gap. Unfortunately the online dating industry generally speaking has never been innovative & has contributed to its own troubles & lack of faith from their customers.
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Now for a lighter look at dating, here are some very funny London Business Review personal ads that a client sent me the other day. The principle idea is that the LBR readership is too sophisticated and filled with ennui to trot out the usual walks on the beach and sunsets rubbish, hysterical:
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Changes in personal communication in the social media age. Make sure you can hear each other above the din!
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My other blog Ezebis: Making Business Easy
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